August 3, 2020
Production of Plant-based Artificial Meat is Accelerating
Global food manufacturers like Nestle, the world’s largest food company, as well as new companies, are competing to develop artificial meat. With the impact of the novel coronavirus, artificial meat is also attracting attention for its health aspects. Prices are falling, flavors are improving, and diffusion is gaining momentum.
Nestle have been selling artificial meat patties in Europe since July. Savory flavor has been enhanced with techniques such as using proprietary technology to ferment the plant-based ingredients. In 2017, they solidified their sales channels by acquiring the US vegan-oriented food manufacturer Sweet Earth, which had been a leader in artificial meats. As competition in the food industry intensifies, CEO Mark Schneider says artificial meat will be “a once-in-a-generation opportunity”.
In Japan too, major meat companies have been getting involved. Nippon Ham has been working on its “Natumeat” brand for home use. It’s rolling out five varieties, including a ham type. Ito Ham has also established its “Marude Oniku!” (“just like meat”) Series for home use, and its production volume is running at double the planned level.