JAPAN NOW
Helping Your Business with Japan


RESEARCH・CONNECT・DEVELOP
industry trends
Seven-Eleven Japan Expands Regenerative Agriculture Initiatives in Brazil

In 2026, Seven-Eleven Japan will partner with Mitsui to improve the soil and regenerate coffee bean farmland in Brazil, expanding the area by approximately 10 times compared to the previous year.



lifestyle
Japan Struggles to Catch Up in Experiential Tourism as Visitor Needs Shift

As inbound tourism to Japan rebounds to record levels, a growing mismatch is emerging between what international travelers seek and what Japan’s tourism industry continues to offer.