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RESEARCH・CONNECT・DEVELOP
industry trends
Japan’s Food Imports Top ¥10 Trillion for Third Straight Year

Japan’s dependence on foreign food continues to deepen. Food imports surpassed ¥10 trillion for the third consecutive year in 2024—nearly nine times the value of exports. A combination of global competition for food, abnormal weather, and the weakening yen has driven costs ever higher...



lifestyle
Sauna on Wheels: Shizuoka Turns Old Buses into Tourist Hotspots

Shizuoka Prefecture is steaming up the travel scene with a unique twist: transforming decommissioned buses into mobile wood-fired saunas. The latest addition, Car No. 3 of the “Sabbath” fleet, debuted at Gotemba Premium Outlets with a lively “Birthday Steaming Festival.”



Interview
A Story of Love, Hope, and Health — A Turkish-Japanese Couple’s Olive Oil Journey from Chiba

In the quiet city of Yachiyo, Chiba, a Turkish man named Ozgur Adiyaman and his Japanese wife are turning a deeply personal challenge into a story of hope and connection. What began as a journey of love between Istanbul and Japan took an unexpected turn when illness struck soon after their move...