November 8, 2021

The Ministry of Land, Infrastructure and Transport Collaborates with NTT DoCoMo to Analyze the Behavior of Visitors to Japan

It is aimed to collect information on users connected to DoCoMo lines after visitors arrive in Japan, creating a database for tourism policy in anticipation of post-Corona tourism.

It includes a wide range of data, not only countries and regions of origin, but also airports and surrounding areas where people arrive and depart, transportation methods as well as stay hours and days.

Until now, national and local governments have compiled data mainly through questionnaire surveys. The analog analysis of the tourism strategy will be drastically changed, and in the future, the data will be gathered by using the global positioning system (GPS) and base station of the portable. It is feasible to analyze the movement of people by 50 meters in the smallest unit and process it so that personal information is not identified in consideration of privacy.

Data usage also changes. If new tourism resources are found with increasing numbers of visitors, the development of tourism routes such as access from Tokyo, will become an issue for consideration. New construction and increased flights for public transportation such as railways and buses, and the development of parking lots to accommodate car rental movements etc. will be anticipated. It is also expected to lead to tourism policies based on data analysis.