March 25, 2024
Start-up Companies have Developed Businesses that Track Changes in Consumption Patterns among Foreign Tourists Visiting Japan
Cross C Inc. based in Tokyo, Japan, started providing medical tourism packages in March. Although Chinese tourists, who were the significant contributors to the consumption of "tangible goods" before the COVID-19 outbreak, have not yet returned, there has been an increase in the consumption of "intangible goods" to explore Japanese culture and services. New companies with advanced mobility are expanding their business opportunities.
Cross C Inc. was founded in 2010 to provide support to Japanese companies involved in electronic commerce (EC) in China. The company serves approximately 100 clients, mainly in the beauty industry, and advertises its products on social networking platforms such as "RED" and "Douyin" in China.
This project revealed that Japanese beauty and medical care are highly demanded by local consumers. Additionally, there is a growing interest in medical tourism among Chinese customers due to increased health awareness during the COVID-19 pandemic.
RED and Douyin will seek out clients for medical tourism. Cross C Inc. will handle the task of booking accommodations and arranging interpreters. In partnership with Kwin, based in Shibuya Tokyo, they will direct customers to 11 different facilities, including medical institutions and beauty clinics.
The company's plan is to offer cosmetic surgery and general medical examinations to wealthy Chinese. Their goal is to increase the number of collaborating facilities to over 100 by 2024. If the business in China is successful, they plan to invite customers from other countries, such as Taiwan and Thailand, to join as well.
