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RESEARCH・CONNECT・DEVELOP
industry trends
Anime Meets Traditional Crafts: DNP Brings Japanese Artisanship to Global Fans

Dai Nippon Printing (DNP) is launching a new initiative to introduce Japan's traditional crafts to overseas audiences by combining them with globally popular anime intellectual property (IP).



lifestyle
Used in Japan: Why Secondhand Goods Have Become a Global Brand

Japan's secondhand goods are no longer simply used products—they have become a global symbol of quality and trust. From luxury watches and designer handbags to smartphones, cameras, and trading cards, products labeled "Used in Japan" are increasingly sought after by buyers worldwide.